Doyoko
The strategic research behind the decisions that matter.
Research-driven clarity on what drives the mission forward, and what doesn’t.
Anytime someone makes a decision—whether that's choosing a product, reading a label, or deciding if they should stick with a brand—there are behaviours and perceptions worth understanding.
What we answer
How’s the product currently performing?
Where are the friction points?
Are we experiencing any churn?
What feature shall we invest in next?
What do users want vs need?
What should we prioritize?
Was our new feature
launch successful?
How did our latest release perform?
Has user understanding improved?
Which segments show the most engagement?
Do we have product market fit?
Do segments respond differently?
Which messages resonate with different audiences?
Which message do users align with?
How do they feel about the brand?
Are feature changes
driving adoption?
Why didn’t users return?
Does expectation meet experience?
Who we’ve worked with:
Via Vancouver-based agency, Spatial Research and Design:
Recent projects
About the owner
Hello, I’m Sasha
I'm a Product Research Consultant who's spent the last decade working with organizations to deeply understand their users and workflows. I specialize in strategic research that gets to the heart of things—validating problems, identifying who you're building for, and defining what needs to be built.
Originally from the UK and now based in Squamish, BC, I'm especially drawn to projects with real impact. If you're building products or services that contribute to a healthier planet or a more equitable society, I'd love to chat.
Who we work with
Tech companies
We work with tech companies at every stage, and the type of research we run changes depending on where you are in your journey.
Market research firms
Our work spans industries and product types—from platforms and mobile apps to pharmaceuticals, consumer packaged goods, and physical products.
Doyoko
The strategic research behind the decisions that matter.
Research-driven clarity on what drives the mission forward, and what doesn’t.
Anytime someone makes a decision—whether that's choosing a product, reading a label, or deciding if they should stick with a brand—there are behaviours and perceptions worth understanding.
What we answer
How’s the product currently performing?
Where are the friction points?
Are we experiencing churn?
What feature shall
we invest in next?
What do users want vs need?
What should we prioritize?
Was our new feature launch successful?
How did our latest release perform?
Has user understanding improved?
Which segments show
the most engagement?
Do we have product market fit?
Do segments respond differently?
Which messages resonate
with different audiences?
Which message do users align with?
How do they feel about the brand?
Are feature changes
driving adoption?
Why didn’t users return?
Does expectation meet experience?
Who we’ve worked with:
Via Vancouver-based agency, Spatial Research and Design:
Recent projects
We're dedicated to rigorous, efficient research on climate, health, and data protection — the issues at the heart of responsible technology.
About the owner
Hello, I’m Sasha
I'm a Product Research Consultant who's spent the last decade working with organizations to deeply understand their users and workflows. I specialize in strategic research that gets to the heart of things—validating problems, identifying who you're building for, and defining what needs to be built.
Originally from the UK and now based in Squamish, BC, I'm especially drawn to projects with real impact. If you're building products or services that contribute to a healthier planet or a more equitable society, I'd love to chat.
Who we work with
Tech companies
We work with tech companies at every stage, and the type of research we run changes depending on where you are in your journey.
Market research firms
Our work spans industries and product types—from platforms and mobile apps to pharmaceuticals, consumer packaged goods, and physical products.