Quantify evidence todrive strategy
Trade-off methods: Instead of rating everything, respondents choose what matters most. Using MaxDiff and Conjoint Analysis, we help you understand what customers truly value.
Statistical methods: Validate design decisions and product delivery using statistical methods that identify meaningful differences.
Segmentation: Set priorities for target audiences, or identify new segments and their respective needs.
Experimentation: Allows teams to move beyond assumptions by testing design hypotheses with real users. Providing data-driven insights that reduce risk.
Create human stories from the data
In-depth interviews: Deep, contextual conversations that uncover the 'why' behind behaviors and reveal insights that surveys and analytics miss.
Contextual inquiry: Ethnographic field research that translates observed behaviors into rich persona narratives —transforming stakeholder understanding from hypothetical users to real people.
Mixed-methods experience evaluation: Large-scale analysis of real-world behavior using support tickets and behavioral signals to uncover hidden friction.
Interruption surveys: Tools that capture in-the-moment context at key journey points, making it possible to understand why users struggle and uncover hard-to-detect issues.
Learn from AI tools and data streams
Super charged testing: Un-moderated or AI charged testing to support faster feedback cycles and reassure stakeholders quickly.
Proactive AI monitoring and auditing: Monitoring survey responses from AI products and services to ensure that feedback is captured and quality assurances met.
Doyoko is a Product Research and Strategy consultancy based on the traditional, unceded territory of the Squamish Nation. As a consultancy focused on understanding people and their needs, we strive to center Indigenous voices and perspectives, and to work toward reconciliation through meaningful action, learning, and accountability.
Quantify evidence todrive strategy
Trade-off methods: Instead of rating everything, respondents choose what matters most. Using MaxDiff and Conjoint Analysis, we help you understand what customers truly value.
Statistical methods: Validate design decisions and product delivery using statistical methods that identify meaningful differences.
Segmentation: Set priorities for target audiences, or identify new segments and their respective needs.
Experimentation: Allows teams to move beyond assumptions by testing design hypotheses with real users. Providing data-driven insights that reduce risk.
Create human stories from the data
In-depth interviews: Deep, contextual conversations that uncover the 'why' behind behaviors and reveal insights that surveys and analytics miss.
Contextual inquiry: Ethnographic field research that translates observed behaviors into rich persona narratives —transforming stakeholder understanding from hypothetical users to real people.
Mixed-methods experience evaluation: Large-scale analysis of real-world behavior using support tickets and behavioral signals to uncover hidden friction.
Interruption surveys: Tools that capture in-the-moment context at key journey points, making it possible to understand why users struggle and uncover hard-to-detect issues.
Learn from AI tools and data streams
Super charged testing: Un-moderated or AI charged testing to support faster feedback cycles and reassure stakeholders quickly.
Proactive AI monitoring and auditing: Monitoring survey responses from AI products and services to ensure that feedback is captured and quality assurances met.
Doyoko is a Product Research and Strategy consultancy based on the traditional, unceded territory of the Squamish Nation. As a consultancy focused on understanding people and their needs, we strive to center Indigenous voices and perspectives, and to work toward reconciliation through meaningful action, learning, and accountability.